R1,500 Once-Off

Best for: New businesses, entrepreneurs, startups, home-based businesses, and businesses that do not yet have a properly configured Google Business Profile.

The GBP Starter Setup is designed to give a business a professional foundation on Google Search and Google Maps. We set up the essential profile information, structure the profile correctly, and optimize the basic information so potential customers can easily understand what the business offers and how to contact it.

1. Google Business Profile Creation

We help establish your business presence on Google's local platform.

Includes:

• Business profile creation

• Business name configuration

• Business address setup

• Service-area configuration where applicable

• Phone number setup

• Website URL

• Business hours

• Special/holiday hours guidance

• Business category selection

• Profile ownership guidance

Why it matters

A properly configured profile gives Google and customers accurate information about your business. It also provides the foundation for future local SEO and Google Maps optimization.

2. Primary Business Category Selection

Choosing the correct primary category is one of the most important parts of setting up a GBP.

We research your business and select the category that best represents your main service.

Includes:

• Primary category selection

• Category relevance review

• Secondary category recommendations

• Competitor category comparison

• Category optimization recommendations

Example

Instead of simply choosing a broad category such as "Business", we may identify a more relevant category based on what the business actually provides.

The objective is to help Google understand what your business is and what customers should find you for.

3. SEO-Optimized Business Description

We create a professional business description that clearly explains:

• Who you are

• What you offer

• Who you serve

• Your location/service area

• Your main services

• Your unique value proposition

• Relevant local keywords

Example

For a computer repair company:

Professional computer and laptop repair services serving businesses and individuals in Groblersdal and surrounding areas. We provide computer repairs, laptop repairs, printer servicing, virus removal, software installation, networking and IT support.

The description is written for both customers and search engines without unnecessary keyword stuffing.

4. Business Information Configuration

We organize and configure your essential business information.

Includes:

• Business name

• Address

• Phone number

• Website

• Email/contact information where applicable

• Operating hours

• Service areas

• Appointment information

• Business attributes

• Contact options

Goal

Customers should be able to quickly answer:

Who are you?
What do you do?
Where are you located?
When are you open?
How can I contact you?

5. Logo & Branding Setup

We help establish a professional visual identity on the profile.

Includes:

• Business logo upload

• Profile image configuration

• Cover image setup

• Basic branding consistency

• Image recommendations

If the client does not yet have suitable images, we can recommend the appropriate image sizes and formats.

6. Service Area Setup

For businesses that travel to customers, service-area configuration is particularly important.

Examples:

• Groblersdal

• Marble Hall

• Jane Furse

• Nebo

• Sekhukhune

• Polokwane

• Mokopane

We help determine appropriate service areas based on where the business actually operates.

Important: Service areas should represent genuine areas served rather than simply adding locations to try to manipulate rankings.

7. Services Setup

We help organize the business's major services within the profile.

Example:

For an IT company:

Computer Services

• Computer Repair

• Laptop Repair

• Virus Removal

• Windows Installation

• Data Recovery

• Printer Repair

• Networking

• IT Support

Each service can be presented with a clear, customer-friendly description.

8. Business Hours Setup

We configure the business's operating schedule.

Includes:

• Monday–Friday hours

• Saturday hours

• Sunday hours

• Public holiday guidance

• Special hours

• Temporary closure guidance

Accurate opening hours help prevent customers from arriving when the business is closed.

9. Website & Contact Optimization

We connect the profile to the business's website and relevant contact channels.

Includes:

• Website URL

• Contact number

• Appointment/booking link where available

• Relevant landing-page recommendations

• WhatsApp/contact recommendations where appropriate

• Basic call-to-action optimization

The objective is to turn profile visitors into potential customers.

10. Basic Local Keyword Research

We identify keywords relevant to the business and its location.

Example:

For a printer repair company:

• Printer repair Groblersdal

• Printer service Groblersdal

• Printer technician Groblersdal

• Printer repairs Sekhukhune

• Printer repair Limpopo

The keywords can then inform the business description, services, posts, website content, and future Local SEO work.

11. Competitor Profile Review

We conduct a basic review of competing businesses.

We look at:

• Competitor categories

• Services

• Business descriptions

• Reviews

• Photos

• Google Posts

• Profile completeness

• Local keyword opportunities

This helps identify opportunities for improving the client's profile.

12. Google Maps Presence

A properly configured Business Profile can establish a business presence on Google Maps.

Customers may be able to:

• Find the business

• Call the business

• Visit the website

• Request directions

• View services

• Read reviews

• View photos

• Ask questions

This makes the profile an important part of a local customer's buying journey.

13. Verification Assistance

Where verification is required, we provide guidance through Google's available verification process.

Includes:

• Verification instructions

• Preparation of business information

• Verification troubleshooting guidance

• Assistance understanding Google's requirements

Note: Google controls the actual verification process and approval. We cannot guarantee Google's verification outcome.

14. Profile Completeness Check

Before completing the setup, we check the profile for missing or inconsistent information.

Checklist includes:

✅ Business name
✅ Primary category
✅ Secondary categories
✅ Description
✅ Phone number
✅ Website
✅ Address/service area
✅ Opening hours
✅ Logo
✅ Cover image
✅ Services
✅ Business information
✅ Contact options

15. Basic Local SEO Foundation

The Starter Package does not attempt to promise instant rankings.

Instead, it creates the foundation required for future Local SEO work.

Foundation includes:

• Relevant business categories

• Local keyword research

• Optimized business description

• Correct business information

• Service setup

• Location/service-area configuration

• Basic competitor research

• Profile completeness

This gives the business a stronger starting point for future optimization.

16. Customer Journey Optimization

We structure the profile around what a potential customer wants to do.

For example:

Google Search → Business Profile → Services → Reviews → Website/Call → Enquiry → Customer

We make sure important information is easy for customers to find.

17. Basic Profile Audit

If the client already has an existing profile, we can assess it before making improvements.

We check:

• Missing information

• Incorrect information

• Weak business description

• Poor category selection

• Missing services

• Missing images

• Inconsistent contact information

• Weak conversion opportunities

• Basic local SEO issues

18. Setup Report

After completing the setup, the client receives a summary of the work performed.

Report can include:

Business Information

• Profile name

• Category

• Location/service area

• Website

• Phone

Optimization

• Description completed

• Services added

• Hours configured

• Images added

• Basic keywords identified

Recommendations

• Review strategy

• Photo strategy

• Google Posts

• Local SEO

• Website optimization

• Citation building

19. Client Onboarding Requirements

To complete the package efficiently, the client should provide relevant information such as:

• Business name

• Business address or service area

• Contact number

• Website

• Email address

• Business hours

• Business registration information where relevant

• Logo

• Business photos

• List of services

• Service locations

• Existing Google Business Profile access, if applicable

20. What This Package Does NOT Include

To keep the R1,500 Starter Setup affordable, the following are not included unless purchased separately:

❌ Ongoing GBP management
❌ Monthly Google Posts
❌ Large-scale review management
❌ Citation building
❌ Advanced Local SEO
❌ Google Ads management
❌ Website SEO
❌ Guaranteed Google ranking
❌ Guaranteed number of calls/leads
❌ Suspension recovery
❌ Multi-location management
❌ Professional photography

These can become add-ons or upgrades.

What the Client Gets for R1,500

GBP Starter Setup – R1,500 Once-Off

Recommended Upgrade Path

The Starter Package can become the entry point into Polai Digital Hub's larger Google Business Profile Management system:

R1,500 – Starter Setup
→ R2,750 – Basic Optimization
→ R3,500 – Local SEO
→ R4,500/month – GBP Growth
→ R5,500/month – Google Maps Ranking
→ R7,500/month – Reputation Management Pro
→ R9,500/month – Premium GBP Management
→ R16,999/month – Enterprise Local Dominance

This creates a clear progression from "Get found" → "Get noticed" → "Get trusted" → "Get leads" → "Grow locally."