Digital Marketing Fundamentals Traininng

20-Day Module

Investment: R3,500 - 00

What You Will Learn

• Introduction to digital marketing

• Traditional vs digital marketing

• Digital marketing ecosystem

• Customer journey

• Marketing funnels

• Target audience identification

• Buyer personas

• Competitor research

• Digital marketing strategy

• Marketing objectives

• SMART goals

• Brand positioning

• Digital customer experience

• Marketing channels

• Content strategy

• Lead generation

• Conversion strategies

• Marketing analytics

• Digital marketing tools

• Creating a complete digital marketing plan

Practical Project

Create a complete digital marketing strategy for a real or simulated business.