Price: R3,999 - 00

Duration: Half-Day (4–5 Hours)

Ideal For: Businesses, startups, e-commerce stores, professional service providers, NGOs, schools, healthcare providers, and organizations looking to increase online visibility, generate quality leads, improve customer engagement, and maximize their return on digital marketing investments.

Package Overview

The Digital Marketing Consultation Package is a premium strategy and planning service designed to help businesses build a strong online presence and achieve measurable marketing results. This consultation is not just about giving advice—it provides a detailed analysis of your current digital marketing performance, identifies opportunities for growth, and delivers a customized digital marketing strategy tailored to your business goals.

Our consultants assess every stage of your online marketing, from your website and social media platforms to SEO, paid advertising, email marketing, analytics, and customer engagement. We identify what's working, what isn't, and exactly how to improve it.

At the end of the consultation, you receive a practical roadmap with clear priorities, recommended tools, performance indicators, and implementation timelines.

What's Included

1. Complete Digital Marketing Audit

We perform a comprehensive review of your current digital marketing activities.

Website Performance Review

• Website design and branding

• Mobile responsiveness

• Loading speed

• User experience (UX)

• Navigation structure

• Contact forms and lead capture

• Calls-to-action (CTAs)

• Landing page performance

• Website security basics

• Conversion optimization opportunities

Search Engine Visibility

• Search engine indexing

• Keyword rankings

• On-page SEO

• Technical SEO basics

• Local SEO performance

• Google Business Profile integration

Social Media Assessment

• Facebook

• Instagram

• LinkedIn

• TikTok

• X (formerly Twitter)

• YouTube

• Pinterest

• WhatsApp Business

We evaluate:

• Branding consistency

• Profile optimization

• Posting frequency

• Audience engagement

• Content quality

• Community management

• Hashtag strategy

• Video content effectiveness

Deliverable

A Digital Marketing Audit Report with findings, priorities, and recommendations.

2. Search Engine Optimization (SEO) Strategy

We create an SEO strategy designed to improve your visibility on search engines.

Keyword Research

• Primary keywords

• Secondary keywords

• Local search keywords

• Long-tail keywords

• Competitor keyword analysis

• Seasonal keyword opportunities

On-Page SEO

• Page titles

• Meta descriptions

• Headings

• Internal linking

• Image optimization

• Content structure

Technical SEO

• Site speed

• Mobile usability

• Sitemap review

• Crawlability

• Broken links

• Structured data opportunities

Local SEO

• Google Business Profile optimization

• Local citations

• Location pages

• Customer review strategy

• Local keyword targeting

Outcome

A 6-month SEO strategy with prioritized recommendations.

3. Google Business Profile Optimization

We assess and optimize your business profile to improve local search performance.

Areas Covered

• Business information accuracy

• Business categories

• Services and products

• Business description

• Photos and videos

• Posts

• Reviews

• Questions & Answers

• Local rankings

• Performance insights

Benefits

• Better visibility in Google Search and Maps.

• More phone calls and direction requests.

• Improved customer trust.

4. Social Media Marketing Strategy

We develop a customized strategy for each platform.

Facebook

• Content planning

• Community engagement

• Advertising opportunities

Instagram

• Reels strategy

• Stories

• Content themes

• Hashtag planning

LinkedIn

• Professional branding

• Thought leadership

• Networking strategy

TikTok

• Short-form video strategy

• Trend analysis

• Content planning

YouTube

• Video content ideas

• Channel optimization

• SEO recommendations

Deliverable

A 90-day social media content and engagement strategy.

5. Paid Advertising Strategy

We review or plan advertising campaigns on:

• Google Search Ads

• Google Display Ads

• Google Performance Max

• Meta (Facebook & Instagram) Ads

• LinkedIn Ads

• TikTok Ads

Areas Covered

• Campaign objectives

• Audience targeting

• Budget allocation

• Keyword selection

• Ad copy recommendations

• Landing page review

• Conversion tracking

• A/B testing ideas

• Return on Ad Spend (ROAS) planning

Outcome

A paid advertising strategy focused on maximizing return on investment.

6. Content Marketing Strategy

We help you plan content that educates, engages, and converts.

Content Types

• Blog articles

• Videos

• Infographics

• Customer success stories

• Case studies

• Email newsletters

• Product demonstrations

• Frequently Asked Questions (FAQs)

• Downloadable guides and checklists

Content Calendar

You receive recommendations for:

• Weekly posting schedule

• Monthly campaigns

• Seasonal promotions

• Industry events

• Product launches

7. Email Marketing Strategy

We review or develop your email marketing approach.

Areas Covered

• Subscriber growth

• Email segmentation

• Welcome emails

• Promotional campaigns

• Newsletter planning

• Customer follow-up

• Re-engagement campaigns

• Automated email sequences

Benefits

• Increase repeat business.

• Improve customer retention.

• Build stronger customer relationships.

8. Conversion Rate Optimization (CRO)

Driving traffic is only part of the equation—we also help convert visitors into paying customers.

We Review

• Landing pages

• Contact forms

• Online booking systems

• Quote request forms

• Calls-to-action

• Trust signals (testimonials, reviews, certifications)

• Checkout process (for e-commerce)

Outcome

Recommendations to increase enquiries, leads, and sales from existing traffic.

9. Marketing Analytics & Performance Tracking

We help you understand your marketing results using data.

Metrics Reviewed

• Website traffic

• Traffic sources

• Bounce rate

• Average session duration

• Conversion rate

• Cost per lead

• Cost per acquisition

• Return on Investment (ROI)

• Return on Ad Spend (ROAS)

• Email open and click rates

• Social media engagement

Recommended Tools

• Google Analytics

• Google Search Console

• Google Business Profile Insights

• Meta Business Suite

• LinkedIn Analytics

• CRM dashboards

Deliverable

A KPI dashboard recommendation with suggested reporting intervals.

10. Customer Journey & Lead Generation Strategy

We map your customer journey from first contact to repeat business.

Stages

• Awareness

• Interest

• Consideration

• Purchase

• Onboarding

• Retention

• Referral

Lead Generation Channels

• Organic search

• Google Business Profile

• Social media

• Paid ads

• Email campaigns

• Referral programmes

• Website forms

• WhatsApp Business

Benefits

• Better lead quality.

• Higher conversion rates.

• Improved customer loyalty.

11. AI Marketing Automation Recommendations

We identify opportunities to automate your marketing.

Examples

• AI chatbots

• Automated lead capture

• Email automation

• Appointment scheduling

• Social media scheduling

• Review request automation

• Customer follow-up reminders

• CRM workflows

Benefits

• Save time.

• Respond to customers faster.

• Improve lead nurturing.

• Increase team productivity.

12. Competitor Digital Marketing Analysis

We compare your online presence with selected competitors by reviewing:

• Website quality

• SEO performance

• Social media activity

• Paid advertising approach

• Content quality

• Online reviews

• Customer engagement

• Branding consistency

Deliverable

A competitor benchmarking report with recommendations to strengthen your market position.

13. 12-Month Digital Marketing Roadmap

Your roadmap includes:

Months 1–3

• Website improvements

• SEO foundation

• Social media optimization

• Google Business Profile enhancements

Months 4–6

• Content marketing campaigns

• Email marketing automation

• Paid advertising launch

• Lead generation optimization

Months 7–9

• Conversion optimization

• Customer retention campaigns

• Marketing automation expansion

Months 10–12

• Performance analysis

• Strategy refinement

• Market expansion planning

• Budget planning for the following year

Deliverables

After your consultation, you will receive:

• Comprehensive Digital Marketing Audit Report

• Website Performance Assessment

• SEO Strategy Document

• Google Business Profile Review

• Social Media Strategy

• Paid Advertising Plan

• Content Marketing Calendar

• Email Marketing Strategy

• Conversion Rate Optimization Recommendations

• Marketing Analytics & KPI Framework

• Competitor Analysis Report

• AI Marketing Automation Recommendations

• 12-Month Digital Marketing Roadmap

• 30-minute follow-up consultation within 30 days

• 30 days of email support for clarification on the strategy

Key Benefits

• Increase online visibility across search engines and social media.

• Generate more qualified leads and sales opportunities.

• Improve the effectiveness of your marketing budget.

• Build a stronger, more trusted online brand.

• Measure marketing performance with meaningful KPIs.

• Use AI and automation to improve efficiency and customer engagement.

• Gain a clear, actionable marketing plan that supports sustainable business growth.

This package is ideal for businesses that want a structured, data-driven digital marketing strategy with expert guidance and practical recommendations they can implement immediately or with the support of Polai Digital Hub.